Consumer vulnerability to scams, swindles, and fraud: A new theory of visceral influences on persuasion

By Jeff Langenderfer, Terence A. Shimp. 2001

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‘Bought it, but Never Got it’ Assessing Risk Factors for Online Consumer Fraud Victimization (2013, unknown): “, 2010) or fraud experts (Langenderfer and Shimp, 2001).”
The Scammers Persuasive Techniques Model Development of a Stage Model to Explain the Online Dating Romance Scam (2013, methodology): “The elaboration likelihood model (Petty and Cacioppo 1986) is believed by some (Rusch 1999; Langenderfer and Shimp 2001) to be a useful model to explain why some individuals are scammed by mass marketing fraud.”
The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts (2014, background): “However, even if it is assumed that such deception attempts offer enough information to alert consumers of these retailer’s deceptive actions, consumers can also fail to recognize the deception cues or not carefully evaluate the deceptive offer and proceed without ever noticing or considering the po”
The Concept of Hope and its Relevance to Product Evaluation and Choice (2005, background): “Scams and fraud deprive U.S. consumers of more than $100 billion annually (Langenderfer and Shimp 2001).”