The Concept of Hope and its Relevance to Product Evaluation and Choice
By D. Macinnis, G. D. de Mello. 2005
352 citations recorded by the source corpus.
Subfields: Applied Psychology, General Decision Sciences
View Paper: https://www.semanticscholar.org/paper/16ef546b65b5aca7e42db063c66403c185aadc88
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In Applied Psychology
In General Decision Sciences
Citations in the corpus
- Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption (2015, methodology): “We calculated a measure of positivity (i.e., the average of all three positive emotion items) for each participant to control for general positivity (see Oveis, Horberg, and Keltner 2010).”
- Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products (2013, neutral): “…with motivated reasoning (Kunda, 1990; Verplanken&Holland, 2002) in that consumers with stronger green consumption values interpret information differently than another consumer who does not have the same value-consistent consumption motives (MacInnis & De Mello, 2005; Naylor, Droms, & Haws 2009).”