Components and Parameters of Corporate Reputation — An Empirical Study

By Manfred Schwaiger. 2004

555 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7461701fa81278d235584999996ab6c2f1901a00

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Citations in the corpus

The Impact of Corporate Reputation and Reputation Damaging Events on Financial Performance: Empirical Evidence from the Literature (2015, background): “…Danish firms by Rose and Thomas (2004), the Spanish reputation index MERCO by Sanchez and Sotorrio (2007), and by using the reputation concept by Schwaiger (2004), which distinguishes the cognitive (“competence”) and affective (“sympathy”) components of reputation9 based on a representative…”
Testing measurement invariance of composites using partial least squares (2016, methodology): “We use the corporate reputation model (Schwaiger, 2004), as shown with its latent variables in Figure 5, to provide a MICOM example with empirical data.”
Doing Good Business by Hiring Directors with Foreign Experience (2016, background): “…increases a firm’s competitive power in five distinct areas: company image and reputation (Fombrun and Wiedmann 2001; Thorpe and Prakash-Mani 2003; Schwaiger 2004); employment motivation (COM 2001; Schaltegger and Wagner 2006); cost reduction (Thorpe and Prakash-Mani 2003; Schaltegger and Wagner…”
Treating unobserved heterogeneity in PLS path modeling: a comparison of FIMIX-PLS with different data analysis strategies (2010, background): “In accordance with an analysis by Eberl [9], the relationships between marketing activities and customer loyalty are strongly mediated by corporate reputation, which draws on a twodimensional conceptualization [48].”
Does Corporate Social Responsibility Influence Firm Performance of Indian Companies? (2010, background): “Because CSR leads to many intangible benefits for the company such as corporate reputation and image (Schwaiger, 2004), increased employee motivation (Epstein and Roy, 2001), improved brand image (Heal, 2005) and the like, NFP that assesses intangible benefits/assets is likely to be influenced by…”
The business case for corporate social responsibility: A company-level measurement approach for CSR (2008, methodology): “Schwaiger (2004) found in his empirical research that CSR could influence reputation.”