Treating unobserved heterogeneity in PLS path modeling: a comparison of FIMIX-PLS with different data analysis strategies

By Marko Sarstedt, Christian M. Ringle. 2010

250 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/9ec894e67158128fec5761ecdfdcd7e1c4e91849

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Marko Sarstedt
  2. Christian M. Ringle
  3. Jörg Henseler
  4. Joseph F. Hair
  5. Siegfried P. Gudergan
  6. Jan-Michael Becker
  7. Detmar W. Straub Jr.
  8. A. Monecke

In Organizational Behavior and Human Resource Management

  1. Marko Sarstedt
  2. Christian M. Ringle
  3. Jörg Henseler
  4. Joseph F. Hair
  5. Siegfried P. Gudergan
  6. Jan-Michael Becker
  7. Detmar W. Straub Jr.
  8. Jun-Hwa (Jacky) Cheah

In Tourism, Leisure and Hospitality Management

  1. Marko Sarstedt
  2. Joseph F. Hair
  3. Christian M. Ringle
  4. Jörg Henseler
  5. Jan-Michael Becker
  6. Detmar W. Straub Jr.
  7. Siegfried P. Gudergan
  8. A. Monecke

Citations in the corpus