The Cluetrain Manifesto: The End of Business as Usual

By Rick Levine, C. Locke, D. Searls. 2000

382 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/723d1cc7a438372c3ad5ee8a95dded6ee592bab6

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In General Social Sciences

Citations in the corpus

Wikinomics and its discontents: a critical analysis of Web 2.0 business manifestos (2009, background): “If we look at this manifesto through Janet Lyon’s rhetorical looking glass as well as through Turner’s historical eyes, we can identify some relevant features typifying this genre.”
Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms (2012, background): “Whereas communications with a corporate voice are perceived as profit-driven and persuasive (Locke, Weinberger, and Searls 2004), communication with a human voice invites the audience to communicate in a non-persuasive manner.”
Wiki: A Technology for Conversational Knowledge Management and Group Collaboration (2004, background): “The Cluetrain Manifesto [Locke et al., 2000] strongly advocated this concept of conversational exchanges by postulating, for example, that “markets are conversations” (Table 1).”
Psychological Implications of Customer Participation in Co-Production (2003, background): “Greater attention to the implications of such consumer co-produced marketing images is warranted given the empowerment of consumers through the Internet and customers’ militancy in protecting their brand icons (Levine et al. 2001).”
Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes (2006, background): “To enter the market conversation, Web sites need to have a voice, express a point of view, ignite a dialogue, and give access to helpful people (Searls and Weinberger, 2001).”
Enabling Customer-Centricity Using Wikis and the Wiki Way (2006, background): “C OMPANIES ARE STRUGGLING WITH CHANGES in customer behavior [25].”
Consumer Power: Evolution in the Digital Age (2013, background): “At the dawn of the Internet, scholars began predicting a shift in power from the marketer to the consumer, suggesting a new form of consumer–firm relationship (Bakos 1991; Deighton and Kornfeld 2009; Kozinets 1999; Levine et al. 2000; Shipman 2001).”