Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes

By Tom Kelleher, Barbara M. Miller. J. Comput. Mediat. Commun., 2006

458 citations recorded by the source corpus.

Subfields: Communication, Social Psychology

View Paper: https://www.semanticscholar.org/paper/16708adb539652d42cd8f7096aa16571554f86e6

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Citations in the corpus

A Losing Strategy: The Impact of Nondisclosure in Social Media on Relationships (2010, methodology): “Second, Web content is important in that it provides a way for practitioners to directly engage their publics (Kelleher & Miller, 2006; Seltzer & Mitrook, 2007; White & Raman, 1999).”
Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms (2012, methodology): “…that the moderation effect as proposed by H2 can be explained by the extent to which the audience perceives webcare to demonstrate a ‘ conversational human voice, ’ which is found to be important in creating favorable brand responses in computer-mediated communications (Kelleher and Miller 2006).”
Anonymity and Self-Disclosure on Weblogs (2007, unknown): “…2005; Trammell, Williams, Postelnicu, & Landreville, 2006), adopted for various educational purposes (Deitering & Huston, 2004; Dron, 2003; Schroeder, 2003; Trammell & Ferdig, 2004), and used for marketing promotion and business development (Dearstyne, 2005; Kelleher & Miller, 2006; Seltzer, 2005).”
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media (2017, unknown): “The author found that frequent visitors to a brand's online blog were more likely to perceive the brand to be communicating with a conversational human voice, which, in turn, was related to trust, satisfaction and commitment (Kelleher, 2009; Kelleher & Miller, 2006).”
How Much Do They Think It Affects Them and Whom Do They Believe?: Comparing the Third-Person Effect and Credibility of Blogs and Traditional Media (2007, background): “…crises or war to communicate with an extended network, or those maintained by organizations blogging on behalf of the company (see Bichard, 2006; Herring et al., 2004; Huffaker & Calvert, 2005; Kelleher & Miller, 2006; Thelwall & Stuart, 2007; Trammell, 2006; Tremayne, Zheng, Lee, & Jeong, 2006).”
“Don't Forget that Others Are Watching, Too!” The Effect of Conversational Human Voice and Reply Length on Observers’ Perceptions of Complaint Handling in Social Media (2020, background): “CHV positively correlates with a brand's trustworthiness as well as customers' commitment and satisfaction (Kelleher & Miller, 2006), and was found to influence brand trust (Gretry, Horváth, Belei, & van Riel, 2017) and engagement intentions (Schamari & Schaefers, 2015).”
Blogging Practices: An Analytical Framework (2007, background): “…for example blogging about political topics (Bahnisch, 2006; Bruns, 2007; Singer, 2005) or as part of internal or external organizational communication through ‘‘corporate blogs’’ (Charman, 2006; Efimova & Grudin, 2007; Kaiser, Müller-Seitz, Pereira, & Pina, 2007; Kelleher & Miller, 2006).”
Uses and gratifications of a retired female athlete's twitter followers. (2010, background): “Kelleher and Miller (2006) noted that blogs maintained by businesses were more likely than traditional corporate Web sites to be identified by users as conversational and humanized.”
User generated content: the use of blogs for tourism organisations and tourism consumers (2009, background): “Blogs tend to be interactive and readers post comments (Pan et al. 2007; Cobanoglu 2006; Kelleher and Miller 2006; Ellion 2007; Reactive 2007).”