The Effect of Scarcity on the Purchase Intentions of Prevention and Promotion Motivated Consumers

By Hsuan‐Hsuan Ku, Chien-Chih Kuo, Tzu-Wei Kuo. 2012

120 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7231e1bacd4501d3e95c48d6206486ebf7dd1d8f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Richard E. Petty
2. P. Briñol
3. J. Teeny
4. Joseph J. Siev
5. Zakary L. Tormala
6. Derek D. Rucker
7. Kenneth G. DeMarree

In Marketing

1. P. Briñol
2. Richard E. Petty
3. J. Teeny
4. Zakary L. Tormala

In Sociology and Political Science

1. P. Briñol
2. Richard E. Petty
3. J. Teeny
4. Joseph J. Siev
5. Zakary L. Tormala
6. Derek D. Rucker
7. Bertram Gawronski
8. Kenneth G. DeMarree

Citations in the corpus

• A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “For example, promotion-focused consumers respond more favorably to advertisements emphasizing the supply aspect of scarcity, whereas prevention-focused consumers respond more favorably to those emphasizing the demand aspect of scarcity (Ku et al., 2012).”