Learning Styles of On-Campus and Off-Campus Marketing Students: The Challenge for Marketing Educators

By Mark Morrison, Arthur Sweeney, Troy Heffernan. 2003

89 citations recorded by the source corpus.

Subfields: Developmental and Educational Psychology, Education, Management of Technology and Innovation

View Paper: https://www.semanticscholar.org/paper/71f25b878a8c4acd93f7dd4084a28307e5c08b5e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Developmental and Educational Psychology

1. Gary L. Karns

In Education

1. Gary L. Karns

In Management of Technology and Innovation

1. Gary L. Karns

Citations in the corpus

• Learning Style Differences in the Perceived Effectiveness of Learning Activities (2006, methodology): “Both models propose that matching learning activities with student learning styles improves learning outcomes (Frontczak 1990; Morrison, Sweeney, and Heffernan 2003; Tom and Calvert 1983).”