Globalization and reluctant buyers

By Taewon Suh, Ik-Whan G. Kwon. 2002

283 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7142d91427f0811ddb0c25af37d18508ae1da2f1

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Citations in the corpus

The effects of national culture values on consumer acceptance of e-commerce: Online shoppers in China (2009, background): “Kwon [18] reported that consumers from different cultures had different attitudes, preferences, and values, and remained reluctant to buy foreign products even after considerable exposure to globalization.”
Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008, result): “Similar findings were reported by Suh and Kwan (2002) with American and South Korean respondents.”
Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin (2017, unknown): “…CET as a construct, highlighting its impact on attitudes (Alden et al. , 2006; Kaynak and Kara, 2002; Kim and Pysarchik, 2000; Sharma et al. , 1995; Suh and Kwon, 2002; Watson and Wright 2000), product evaluations (Durvasula et al. , 1997; Poon et al. , 2010; Sharma et al. , 1995; Shimp and…”
Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries (2008, background): “…research, especially on young consumer segments, has shown that average levels of CET are low (e.g., Nijssen and Douglas 2004; O’Cass and Lim 2002; Suh and Kwon 2002) and its effects on brand preferences may become negligible if consumer evaluations of brand meanings (i.e., quality and status)…”
Consumer ethnocentrism: an integrative review of its antecedents and consequences (2006, background): “Studies such as Klein et al. (1998) and Suh and Kwon (2002) also found strong statistical evidence for the direct negative link between CET and willingness to buy foreign products.”
A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization (2016, background): “…tu de s. Consumer Dispositions Toward Foreign Countries and Globalization 89 Cultural openness (Sharma, Shimp, and Shin 1995) and global openness (Suh and Kwon 2002) describe similar conceptual domains (albeit using different labels), both capturing consumers’ active interest in experiencing and…”