The Influence of Hedonic Values on Consumer Behaviors

By C. Wang, Zhen-Xiong Chen, Allan K. K. Chan, Zong-Cheng Zheng. 2000

137 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/710d0634d29b4ab2fdcb0917a177d1b12dc504d8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sharron J. Lennon
2. Hyunjoo Im
3. Leslie Stoel
4. Jungmin Yoo

In Organizational Behavior and Human Resource Management

1. Hyunjoo Im
2. Sharron J. Lennon
3. Leslie Stoel

Citations in the corpus

• The perceptual fluency effect on pleasurable online shopping experience (2010, background): “The additional hedonic value is particularly important in a highly competitive market because consumers not only shop for economic or functional benefits, but also for hedonic and values (Wang et al., 2000).”