Social identity and signalling success factors in online crowdfunding

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Which updates during an equity crowdfunding campaign increase crowd participation? (2016, unknown): “Furthermore, posting an update has typically no immediate effect on crowd participation because investors’ need some time to learn about the update and to pledge their money (Wheat et al. 2013; Mollick 2014; Kromidha and Robson 2016; Vismara 2016b).”
It's never too late: Funding dynamics and self pledges in reward-based crowdfunding (2018, result): “Moreover, we find only partial evidence in line with a goal proximity effect as proposed by Kuppuswamy and Bayus [2017]. While our data support a correlation between added pledgers and a project’s proximity to its funding goal (their specification), we do not find an effect of goal proximity using t”
Crowdfunding and social capital: A systematic review using a dynamic perspective (2021, background): “Other studies use Facebook shares to represent identity toward the project (Kromidha and Robson, 2016) and social networks in general (Lagazio and Querci, 2018).”