Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value

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Breaking through Fast-Forwarding: Brand Information and Visual Attention (2008, methodology): “First, a data file with gazepoint coordinates and pupil dilation at 60 frames per second was created for each participant.”
The impact of newspapers on consumer confidence: does spin bias exist? (2004, unknown): “The use of experts in assessing communication is widely used (see e.g. Woltman Elpers et al., 2003).”
Funders' positive affective reactions to entrepreneurs' crowdfunding pitches: The influence of perceived product creativity and entrepreneurial passion (2017, methodology): “The purpose of providing the participants with an initial practice pitch was to promote fluency in terms of viewing the stimuli and utilizing the Qualtrics platform (Elpers et al., 2003).”
Emotion-Induced Engagement in Internet Video Advertisements (2012, background): “We controlled for other characteristics of video advertisements and viewers that may influence attention and zapping decisions independent of emotions (Teixeira, Wedel, and Pieters 2010; Woltman-Elpers, Wedel, ∑ ∑ ∑ = −”