Breaking through Fast-Forwarding: Brand Information and Visual Attention

By Adam Brasel, James Gips. 2008

93 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/70fd69cf933f4869f17956fd150825de6d62928b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi

In Literature and Literary Theory

1. Beata Pacula-Lesniak
2. Michal Matukin
3. R. Ohme

In Marketing

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi

Citations in the corpus

• Biometric Measures for Interactive Advertising Research (2011, background): “Finally, eye tracking found its way to commercial applications, including web usability, advertising, package and product design, automotive engineering, movies, gaming, and shelf and shop testing (Brasel and Gips 2008).”
• Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “ET can help us to understand the new challenges created with technological changes and their effects on consumers’ attention (Brasel & Gips, 2008).”