Rethinking Regulatory Engagement Theory

By Michel Tuan Pham, T. Avnet. 2009

117 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Social Psychology

View Paper: https://www.semanticscholar.org/paper/6c6967160b4ece5967bb6a02b61b24f22f544a1e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Linda D. Hollebeek
2. Roderick Brodie

In Social Psychology

1. Linda D. Hollebeek

Citations in the corpus

• Exploring positively- versus negatively-valenced brand engagement: a conceptual model (2014, unknown): “repulsion force from the object (Pham and Avnet, 2009).”
• Consumer engagement in a virtual brand community: An exploratory analysis (2013, background): “By contrast, Van Doorn et al. (2010), and Pham and Avnet (2009) focus on “customer engagement behaviors,” by defining engagement primarily with reference to specific customer activity types or patterns.”
• Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives (2010, unknown): “…example, building on the finding that promotion increases the reliance on feelings in judgment, whereas prevention increases the reliance on reason (Pham and Avnet 2004, 2009a), Avnet and Higgins (2006) observed that promotion-focused (prevention-focused) participants who had used their feelings…”