Brand rivalry and community conflict

By Michael T. Ewing, Peter Wagstaff, I. Powell. 2013

124 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/68194111ebc70c32debd488380240ae514187bc7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Arnold Japutra
2. Lyndon Simkin
3. Y. Ekinci
4. Bang Nguyen
5. K. Kaplanidou
6. A. Apostolopoulou
7. D. Papadimitriou

In Organizational Behavior and Human Resource Management

1. Arnold Japutra
2. Lyndon Simkin
3. Y. Ekinci
4. Bang Nguyen

In Sociology and Political Science

1. Arnold Japutra
2. Lyndon Simkin
3. Y. Ekinci
4. Bang Nguyen
5. K. Kaplanidou
6. A. Apostolopoulou
7. D. Papadimitriou

Citations in the corpus

• The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking (2018, background): “Similarly, the rivalry in the form of trash-talking causes emotional distress to the consumers who engaged in the conflicts (Ewing et al., 2013).”
• Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles (2018, background): “Ewing et al. (2013) stated that extreme rivalry results in ridiculing opponents.”