Strategies for reducing online privacy risks: Why consumers read (or don't read) online privacy notices

By George R. Milne, Mary J. Culnan. 2004

589 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6724c6a6f6ce80884b6e45aaafe46996e47beb2b

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In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

An empirical examination of consumer adoption of Internet of Things services: Network externalities and concern for information privacy perspectives (2016, background): “Milne and Culnan (2004) suggested that users with higher concern for privacy will be more likely to read online privacy notices than people who are less concerned.”
Research Note - Effects of Individual Self-Protection, Industry Self-Regulation, and Government Regulation on Privacy Concerns: A Study of Location-Based Services (2012, background): “In other words, perceived control helps reduce people’s context-specific privacy concerns if they perceive current and future risks as low (Milne and Culnan 2004).”
The corporate cultivation of digital resignation (2019, background): “The result is that people frequently avoid privacy policies (Milne and Culnan, 2004; Obar and Oeldorf-Hirsch, 2018a), which further reduces their efficacy in providing consumers with sufficient notice about how their personal information will be used.”
Gender Differences in Privacy-Related Measures for Young Adult Facebook Users (2010, background): “Prior studies have called for ways to make the language more readable (Milne and Culnan 2004) or the links to such information more clear and conspicuous (Hoy and Lwin 2007).”
The 'Privacy Paradox' in the Social Web: The Impact of Privacy Concerns, Individual Characteristics, and the Perceived Social Relevance on Different Forms of Self-Disclosure1 (2014, background): “…as well as a lack of knowledge about protection possibilities, such as changing the privacy settings (Debatin et al., 2009), or a lack of knowledge about what happens to the published information, given that data protection guidelines are often accepted without being read (Milne & Culnan, 2004).”
The Value of Privacy Assurance: An Exploratory Field Experiment (2007, background): “One possible explanation of this effect being weak is that the subjects did not read the privacy statement in detail (Milne and Culnan 2004).”
Online Behavioral Advertising: A Literature Review and Research Agenda (2017, unknown): “Although inclusion of privacy statements disclosing the usage of cookies has increased (Miyazaki 2008), such statements are seldom read and thus fail to inform consumers (Cranor 2003; McDonald and Cranor 2008; Milne and Culnan 2004).”
Privacy, Trust, and Self-Disclosure Online (2010, background): “First, there is evidence that people do not read privacy policies, or if they do read them do not fully understand their contents (Berendt, Gunther, & Spiekermann, 2005; Milne & Culnan, 2004).”
Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective (2007, background): “Policy efforts to improve privacy protection should be clearly communicated to the public along with the creation of a response outlet for privacy concerns ( Milne & Culnan, 2004 ).”
Reducing online privacy risk to facilitate e‐service adoption: the influence of perceived ease of use and corporate credibility (2010, background): “Recent research examining consumer reactions to privacy policy information (Milne and Culnan, 2004; Miyazaki, 2008) and third-party online seals of approval (Miyazaki and Krishnamurthy, 2002) suggests that many consumers will welcome these claims (even if they are not fully understood) and perhaps…”
The biggest lie on the Internet: ignoring the privacy policies and terms of service policies of social networking services (2018, background): “Milne and Culnan (2004) suggested that 17.3% of the 2468 individuals surveyed self-reported as ‘ non-readers, ’ while 83.7% of those surveyed said they read policies (p. 21).”