Pricing and Advertising of Private and National Brands in a Dynamic Marketing Channel

By Nawel Amrouche, Guiomar Martín-Herrán, Georges Zaccour. 2008

56 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/02ef268225621e63e544b7a758226fb44fd4ea80