THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES : A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories

By Keith S. Coulter, University of Connecticut) is an assistant. 2004

94 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/650013a0a6c31d6982f3fb9a1163ee13a9666b32

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Nathalie Dens
2. Patrick De Pelsmacker
3. Hueiju Yu
4. R. McColl

In Marketing

1. Philippe Kitchen
2. Nathalie Dens
3. Hsi-Peng Lu
4. Patrick De Pelsmacker
5. Hueiju Yu
6. R. McColl
7. J. Graafland

In Sociology and Political Science

1. Patrick De Pelsmacker
2. Philippe Kitchen
3. Nathalie Dens
4. Hsi-Peng Lu
5. Hueiju Yu
6. R. McColl
7. Ali Abdallah Alalwan
8. Juho Hamari

Citations in the corpus

• Influence of Social Media on Chinese Students’ Choice of an Overseas Study Destination: An Information Adoption Model Perspective (2014, unknown): “For argument quality, four items are used in this study based on previous studies by Petty and Cacioppo (1986), and Coulter and Punj (2004), that is, relevance, pleasant, convincing, and useful.”
• The elaboration likelihood model: review, critique and research agenda (2014, background): “The DMM eloquently demonstrated that the central and peripheral processing routes were not mutually exclusive (Coulter and Punj, 2004).”
• Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement (2010, background): “The cognitive resource matching (CRM) hypothesis predicts that a message will enhance persuasion if there is a ‘ match ’ between a consumer ’ s processing level and the execution ( Keller and Block, 1997 ; Coulter and Punj, 2004 ).”
• Persuasive messages, popularity cohesion, and message diffusion in social media marketing (2015, background): “Relative significance and user expertise Motivation and ability affect the likelihood of messages elaboration (Coulter & Punj, 2004).”
• Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects (2015, unknown): “Attitudes towards the brand were measured by applying a semantic differential following the brand-attitude measurement proposed by Coulter and Punj (2004). The following four items were included: negative/positive, unlikeable/likeable, uninteresting/ interesting, and not recommended/recommended.”
• Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006, unknown): “…in the early 1980s, it remains a major framework for explaining advertising effects (Agostinelli & Grube, 2002; Chang, 2002; Chebat, Charlebois, & Gelinas-Chebat, 2001; Chebat, Vercollier, & Gelinas-Chebat, 2003; Coulter, 2005; Coulter & Punj, 2004; Scholten, 1996; Whittler & Spira, 2002).”