Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

By N. Dawar, Jingchun Lei. 2009

246 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/63724e50cbb40288c5151a1b1eed9e4754057725

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Marina Puzakova
2. Joseph F. Rocereto
3. Hyokjin Kwak
4. V. Folkes
5. D. Macinnis
6. P. Aggarwal

In Social Psychology

1. Joseph F. Rocereto
2. Marina Puzakova
3. Hyokjin Kwak

In Sociology and Political Science

1. Marina Puzakova
2. Joseph F. Rocereto
3. Hyokjin Kwak
4. V. Folkes
5. D. Macinnis
6. P. Aggarwal

Citations in the corpus

• When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings (2013, background): “However, prior research is especially sparse in terms of demonstrating how the type of brand positioning affects the way consumers react to negative brand information (for an exception, see Dawar and Lei 2009).”