New business models in emerging markets

By Matthew J. Eyring, Mark W. Johnson, Harikesh S. Nair. 2014

135 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6264737ff762ad898f1fa4509d9c335eb7ceac7a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Strategy and Management

1. Frank Boons
2. Florian Lüdeke‐Freund
3. W. Stubbs
4. Goran Roos
5. Boyd Cohen
6. Nancy M. P. Bocken
7. Jan H. Kietzmann
8. S. Hall

Citations in the corpus

• Business Models for Sustainable Innovation: State of the Art and Steps Towards a Research Agenda (2013, background): “On the more practitioner-oriented side, business management authors like Porter or Johnson are driving this change (e.g., Eyring et al., 2011; Johnson and Suskewicz, 2009; Porter and Kramer, 2011).”
• Assessing India's lead market potential for cost‐effective innovations (2012, unknown): “Additionally, the 30-litre variant seeks to target more prosperous customers in regions faced with power cuts as a backup cooling instrument (Eyring et al., 2011) or by enabling applications such as “travel companion” for use in a car (Godrej, 2012), which can be attractive in a hot country like Ind”