Does Innovativeness Moderate the Relationship between Cross-Functional Integration and Product Performance?

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Structural ambidexterity in NPD processes: A firm-level assessment of the impact of differentiated structures on innovation performance (2010, methodology): “In line with previous research that focuses on the relationship between structures and performance on the project level (e.g., Olsen et al., 1995, 2001; Song and Xie, 2000), we found evidence that the effectiveness of cross-functional structures is different among different kinds of NPD processes.”
Business orientations and innovation in small and medium sized enterprises (2012, methodology): “We assessed changes to market structure with newly developed items designed to capture the creation of new markets and the re-arrangement of existing markets following the introduction of a new product or service (Kumar et al. 2000; Song and Xie 2000).”
Cross-Functional Integration as a Knowledge Transformation Mechanism: Implications for New Product Development (2010, background): “Various US a PDMA: Product Development and Management Association. b Study was conducted in Korean and Japan but the significant CFI-new product advantages relationship was found only among Korean samples.”