Greenwash vs. Brownwash: Exaggeration and Undue Modesty in Corporate Sustainability Disclosure
By Eun-Hee Kim, Thomas P. Lyon. Organ. Sci., 2015
734 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/60d1d21402ace7f54306d21d1a1ddc8f89bf17de
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Christopher Marquis
- Yanhua Zhou
- Bahaaeddin Alareeni
- Sadok El Ghoul
- R. E. Khoury
- Nohade Nasrallah
- Michael W. Toffel
- Mohamed Arouri
In Strategy and Management
- Bahaaeddin Alareeni
- Christopher Marquis
- Sadok El Ghoul
- R. E. Khoury
- Nohade Nasrallah
- Yanhua Zhou
- Michael W. Toffel
- Mohamed Arouri
Citations in the corpus
- Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing (2016, positive): “Furthermore, research examining scrutiny mechanisms has typically been conducted only in the U.S. context, where the robustness of civil society is taken for granted (Kim and Lyon, 2011, 2015).”
- Greenwashing and product market competition (2021, positive): “While existing empirical works have mainly focused on firm-level or institutional determinants (Kim and Lyon, 2015; Marquis et al., 2016), no study has addressed the potential impact of product market competition (PMC, henceforth) intensity on greenwashing behavior.”
- ESG and financial performance of banks in the MENAT region: concavity–convexity patterns (2021, background): “Some scholars argued that ESG practices only represent a cost for a company that will decrease its performance (Kim and Lyon 2015).”