Attitude Certainty: A Review of Past Findings and Emerging Perspectives

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Confirmation Bias and the Persistence of Misinformation on Climate Change (2021, methodology): “In addition, informed by prior psychology/attitude research (e.g., Brannon et al., 2007; Tormala & Rucker, 2007), the study also examines attitude certainty as a potential moderator of attitude polarization, which sheds light on strategies to mitigate the influence of misinformation.”
Consumer conviction and commitment: An appraisal-based framework for attitude certainty (2014, background): “If true, we would expect these consumers to engage in different future behavior and show differential openness to future persuasion on the same topic (Petty et al., 2007; Tormala & Rucker, 2007).”
The role of certainty (and uncertainty) in attitudes and persuasion (2016, background): “The allure of uncertainty In short, although people tend to act on their attitudes when they feel certain as opposed to uncertain, they think more deeply — for example, process persuasive messages more carefully — when they feel uncertain as opposed to certain ([5 ,34 ,42 ,52,53] cf.”