Essentials of Business Research Methods
By Joseph F. Hair, M. Wolfinbarger, A. Money, P. Samouel, M. Page. 2003
2,241 citations recorded by the source corpus.
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Subfields: Management Information Systems
View Paper: https://www.semanticscholar.org/paper/5ad634039bbc16dd58283595df8ca44a708ad02c
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Citations in the corpus
- Reputation in Relationships: Measuring Experiences, Emotions and Behaviors (2005, methodology): “As the linear association between metric variables was to be measured, Pearson’s correlation coefficient was used (Hair et al., 2003).”
- Comparison Between CB-SEM and PLS-SEM: Testing and Confirming the Maqasid Syariah Quality of Life Measurement Model (2019, background): “…been increasingly applied in various disciplines such as international marketing (Henseler et al., 2009), psychology (MacCallum and Austin, 2000), accounting (Lee et al., 2011), strategic management (Ringle et al., 2012), marketing Hair et al. (2015), and operations management (Peng and Lai, 2012).”
- The Relationship between Intellectual Capital and Corporate Performance (2012, neutral): “[18,19,20].”
- The Impact of Transformational Leadership on Job Performance and CSR as Mediator in SMEs (2019, background): “[58] recommended that 60% or greater alpha would be considered reliable.”
- Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia (2020, background): “While two subpopulations do not have to be exactly the same size, they do need to be comparable in size (Hair et al., 2016b).”
- Learning with mobile technologies - Students' behavior (2017, background): “Once that the hypothesis have been evaluated, it is interesting to calculate the effect size (f2) statistics in order to “identify which one of the independent variables accounts for most of the variance in a dependent variable” (Hair et al., 2015, p. 449).”
- Employee perceptions of their workplaces as learning environments (2007, background): “This was done in order to make it possible to increase the power of statistical tests (Hair et al., 2003).”
- Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective☆ (2015, neutral): “6 (Hair et al., 2003).”
- An Examination of Sustainable HRM Practices on Job Performance: An Application of Training as a Moderator (2019, background): “[71] recommended that given data would be considered reliable if the alpha value was greater than 60 percent [72].”