Marketing U.S. Organic Foods: Recent Trends From Farms to Consumers

By C. Dimitri, L. Oberholtzer. 2009

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Organic farmers or conventional farmers: Where's the money? (2012, background): “suppliers of organic foods have struggled to keep up with the rapidly increasing demand and consumers of organic products recently witnessed periodic shortages of organic products (Dimitri and Oberholtzer, 2009).”
Motivations behind Consumers’ Organic Menu Choices: The Role of Environmental Concern, Social Value, and Health Consciousness (2018, methodology): “The growth has been driven by federal policy implemented by the U.S. Department of Agriculture and is expected to continue (Dimitri & Oberholtzer, 2009).”
“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists (2014, background): “Previous work has stressed the need to find improved ways to reach organic consumers (Dettmann and Dimitri 2010), especially in recent years when it has become extremely challenging to target organic consumers based on a sole reliance on demographic variables (Dimitri and Oberholtzer 2009).”