Consumer response to norm-breaking pricing events in e-commerce

By Ellen Garbarino, Sarah Maxwell. 2010

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Which is more important in Internet shopping, perceived price or trust? (2012, background): “When products are of a low touch nature 3 (i.e., search products), product quality remains constant across vendors (Klein 1998), allowing customers to focus primarily on price minimization (Dodds et al. 1991, Garbarino and Maxwell 2010, Von Neumann and Morgenstern 1953, Zeithaml et al. 1988).”
Strategic and tactical price decisions in hotel revenue management (2016, background): “After initial skepticism, dynamic pricing strategies are now accepted, although customers often think that these strategies are used only to increase firms’ profit (Dixit et al., 2005; Garbarino and Maxwell, 2010).”