Which is more important in Internet shopping, perceived price or trust?
By Hee-Woong Kim, Yunjie (Calvin) Xu, Sumeet Gupta. Electronic Commerce Research and Applications, 2012
607 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/232fb5fe6fe4278ac043a26ee047d134b6a696b0
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In Information Systems and Management
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Citations in the corpus
- Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust (2016, neutral): “Intentions to purchase travel online were measured by three items borrowed from Kim et al. (2012) and Algesheimer et al. (2005).”
- Economic Recession, Job Vulnerability, and Tourism Decision Making: A Qualitative Comparative Analysis (2017, neutral): “The price of a product is a key predictor of consumer choice (Kim, Xu and Gupta, 2012), and is regarded as a monetary cost for obtaining a product or a product’s quality signal (Lichtenstein, Ridgway, and Netemeyer, 1993).”
- Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents (2015, methodology): “As perceived trust reduces the non-monetary cost, it raises the perceived value when shopping online on a seller's website (Kim et al., 2012).”