Web 2.0: Conceptual foundations and marketing issues
By Efthymios Constantinides, Stefan J. Fountain. 2008
544 citations recorded by the source corpus.
Subfields: Communication, Information Systems, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/55dfcc802b868a0d4b528b5d5330c2d84d19e41c
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Communication
In Information Systems
In Sociology and Political Science
- Nicos Rossides
- M. Foroudi
- K. Dinnie
- Philippe Kitchen
- B. Topçu
- Dimitrios Buhalis
- John Fotis
- Erkan Akar
Citations in the corpus
- Social Media Use and Impact during the Holiday Travel Planning Process (2012, background): “Later, it has been supported that social media might influence the buying behaviour process; at least as described in InputsProcessing-Response models (Constantinides & Fountain, 2008).”
- Factors influencing popularity of branded content in Facebook fan pages (2014, background): “Consequently, the study of social media and its effects on consumers and organizations is increasingly attracting academic attention while it opens new research avenues for strategists and marketers (Bughin & Manyika, 2009; Constantinides & Fountain, 2008; Fischer & Reuber, 2011; Urban, 2003).”
- IMC antecedents and the consequences of planned brand identity in higher education (2017, background): “Social media has shifted marketing strategies from emphasis on the mass market to highly individualised, segmented markets (Constantinides and Fountain, 2008).”
- Public sector innovation—From theory to measurement (2013, background): “0 (Constantinides and Fountain, 2008; O’Reilly, 2005) can be seen as a development that contributes to redefining the rules of the game for value creation in the private and public sectors and among citizens.”
- An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing (2011, background): “In this context, Web 2.0 mostly refers to online applications, whereas the term social media refers to the social aspects of Web 2.0 applications (Constantinides and Fountain 2008, 232).”