The effects of brand relationship quality on responses to service failure of hotel consumers

By Dan Xie. 2012

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Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels (2020, methodology): “…which is often used in both marketing and hospitality and tourism research as a stand-in for loyalty and actual behavior (Ali, 2015; El-Adly, 2018; Xi & Heung, 2012), while intention to perform a speci ﬁ c behavior in this case is perceived to in ﬂ uence the degree of conscious e ﬀ ort that a…”
Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective (2018, background): “Brand partner quality is a necessary and sufficient condition to create favorable emotional and behavioral attitudes toward the tourism brand (Xie & Heung, 2012).”