Avatar-based innovation: Using virtual worlds for real-world innovation

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Consumer Empowerment Through Internet-Based Co-creation (2009, background): “consumers can take on the role of co-creators [75, 80, 92, 101].”
Co-Creation in Virtual Worlds: The Design of the User Experience (2011, background): “Eight projects were closely monitored and discussed with managers and visitors (n = 23) (Kohler et al. 2009).”
Theory of value co-creation: a systematic literature review (2014, background): “Specifically, these articles analyze the virtual dimension of customer-company interaction (Kohler et al., 2009; Nambisan and Baron, 2007, 2009).”
Ten years of value cocreation: An integrative review (2016, background): “Cooperative design is attracting increasing attention in innovation marketing literature (Bullinger et al., 2010; Füller et al., 2011; Kohler et al., 2009).”
Leveraging External Sources of Innovation: A Review of Research on Open Innovation (2014, unknown): “…(Dahlander and Wallin, 2006; Füller, Matzler, and Hoppe, 2008), crowdsourcing or broadcast search5 (Ebner, Leimeister, and Krcmar, 2009; Jeppesen and Lakhani, 2010), and Internet platforms such as blogs and virtual worlds (Droge, Stanko, and Pollitte, 2010; Kohler, Matzler, and Füller, 2009).”