Understanding fan motivation for interacting on social media
By C. Stavros, Matthew D. Meng, K. Westberg, F. Farrelly. 2014
286 citations recorded by the source corpus.
Subfields: Gender Studies, Literature and Literary Theory, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/50e715b5b72bedd1a012777947be6c64b89c359d
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Citations in the corpus
- Exploring Social Media Engagement Behaviors in the Context of Luxury Brands (2018, background): “This motivation was previously found to underlie the sports fandom phenomenon (Stavros et al 2014).”