Brands on the Brain: Neuro‐Images of Advertising

By T. Ambler, A. Ioannides, S. Rose. 2000

140 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology

View Paper: https://www.semanticscholar.org/paper/4fb17c4bd25611e706a0092572081a6f5f9037cc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Mirja Hubert
2. Peter Kenning
3. N. Scott
4. Shanshi Li
5. Gabrielle Walters
6. Drew Martin
7. M. Mody
8. Jan Packer

In Experimental and Cognitive Psychology

1. Mirja Hubert
2. Peter Kenning
3. Drew Martin
4. M. Mody
5. Jan Packer
6. Xinran Y. Lehto
7. Arch G. Woodside
8. Amanda J. Broderick

Citations in the corpus

• Applications of functional magnetic resonance imaging for market research (2007, background): “Additionally in the above mentioned study, Ambler et al. (2000) report activity changes in the anterior and posterior cingulate cortex (ACC and PCC) due to processing of affect-related stimuli.”
• Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020, background): “Ambler, Ioannides, and Rose (2000) employ magnetoencephalography (MEG) to measure subjects’ responses to affective and cognitive advertisements.”
• A current overview of consumer neuroscience (2008, methodology): “The studies of Ambler et al. (2000), Deppe et al. (Deppe et al., 2005a,b), Kenning et al. (2007b), and Plassmann et al. (2007b) indicate that the ventromedial prefrontal cortex is not only associated with the processing of attractive and affective images, but that it is also relevant for building…”
• Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy? (2019, methodology): “Using brain-imaging and experimental techniques, 12 Ambler et al. (2000) found that the parts of the brain that are responsible for the 13 registration and processing of emotional experiences are also involved in the 14 pathways to and from long-term memory; thus, emotional stimuli are more likely…”
• Using skin conductance and facial electromyography to measure emotional responses to tourism advertising (2018, background): “Evidence from neuroscience research also confirms that individuals can experience emotions without being consciously aware of them (Ambler et al., 2000).”
• What is "neuromarketing"? A discussion and agenda for future research. (2007, background): “Keywords: Neuroscience; Neuromarketing; Neuroeconomics; Marketing; Neuroimaging”