The Influence of Consumer Decision-Making Styles on Online Apparel Consumption By College Students

By Kelly Cowart, Ronald E. Goldsmith. 2007

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Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “Cowart and Goldsmith (2007) found that brand-conscious consumers were more likely to shop for apparel online.”
Understanding consumers' responses toward social media advertising and purchase intention toward luxury products (2013, background): “First, although a college student sample is deemed appropriate for the present study, given students’ high levels of online purchasing frequency and social media usage (Cowart & Goldsmith, 2007), their responses to commercial practices in social media may be different from those of young adults.”