How Disgust Enhances the Effectiveness of Fear Appeals
By Andrea C. Morales, E.-Ching Wu, Gavan J. Fitzsimons. 2012
166 citations recorded by the source corpus.
Subfields: Applied Psychology, Cognitive Neuroscience, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/4cb08bf61a317f5cde5a210ef189440868d3e61b
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
- Adam Duhachek
- Dahee Han
- Nidhi Agrawal
- Durairaj Maheswaran
- Mikko T. Siponen
- Allen C. Johnston
- Merrill Warkentin
- Dolores Albarracin
In Cognitive Neuroscience
- Nidhi Agrawal
- Durairaj Maheswaran
- Dahee Han
- Mikko T. Siponen
- Dolores Albarracin
- Jane So
- Adam Duhachek
- Chethana Achar
In Sociology and Political Science
- Nidhi Agrawal
- Dahee Han
- Adam Duhachek
- Merrill Warkentin
- Allen C. Johnston
- Durairaj Maheswaran
- Jane So
- Chethana Achar
Citations in the corpus
- An Enhanced Fear Appeal Rhetorical Framework: Leveraging Threats to the Human Asset Through Sanctioning Rhetoric (2015, background): “For several decades, the research of fear appeals has painted a cloudy picture of uncertainty, debate, and general disenchantment regarding the effectiveness of fear appeals (Morales et al. 2012).”
- The psychology of appraisal: : Specific emotions and decision-making (2015, background): “Morales et al. (2012) showed that when disgust was incorporated within the fear appeal, it enhanced persuasion and message compliance when fear alone did not because disgust led individuals to take an immediate action.”
- Appealing to fear: A Meta-Analysis of Fear Appeal Effectiveness and Theories (2015, background): “S 67 I — Morales et al. (2012) 1: Study 1 (methamphetamine use) .42 104 I N N N R PP Y —”