The Emergence of China and India as New Competitors in MNCs' Innovation Networks
By Gert Bruche. 2009
116 citations recorded by the source corpus.
Subfields: Business and International Management, Economics and Econometrics, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/4bd45506beeb62b3deea532f5eb04dc0c8f62f80
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Citations in the corpus
- Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China (2012, background): “Researchers have identified that learning and innovation are highly localised interactive processes of innovation [Bruche, 2009] as a large part of the frugal innovation require know-how of the local market and tacit knowledge transfer which is complex and can be done only by face to face interactio”
- Assessing India's lead market potential for cost‐effective innovations (2012, unknown): “Recent research has suggested that India is taking an increasingly active role in the innovation value chain of multinational companies (MNCs) (Bruche, 2009; Govindarajan and Ramamurti, 2011).”
- Marketing innovation: A consequence of competitiveness (2016, background): “In addition, India is an ‘emerging innovation giant’, partly due to its government's massive efforts to promote the country's innovative capacities and leap-frog into a knowledge-based society (Bruche, 2009).”