Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China

By Nivedita Agarwal, Alexander Brem. 2012 18th International ICE Conference on Engineering, Technology and Innovation, 2012

134 citations recorded by the source corpus.

Subfields: Business and International Management, Management of Technology and Innovation, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/f8ab0bc90e394b2fd2eca3bbc7357e3852309e8f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Rakhshanda Khan
2. Mokter Hossain
3. T. Weyrauch
4. Cornelius Herstatt
5. Pierre Wolfram
6. Alexander Brem
7. Eugenia Rosca
8. M. Halme

In Management of Technology and Innovation

1. Rakhshanda Khan
2. Mokter Hossain
3. Cornelius Herstatt
4. Alexander Brem
5. M. Halme

In Organizational Behavior and Human Resource Management

1. Rakhshanda Khan
2. Mokter Hossain
3. Alexander Brem
4. M. Halme

Citations in the corpus

• Can Frugal Go Global? Diffusion Patterns of Frugal Innovations (2016, background): “In 2010, a redesigned version of the Nanowas planned for markets in Europe and the USA [27].”
• Business models for sustainable innovation - an empirical analysis of frugal products and services (2017, background): “Academic literature in the form of scientific case tudies or teaching cases on frugal, reverse and resource constrained products and services in journ als and books (e.g. Prahalad, 2005; Ray and Ray, 2011; Zeschky et al. 2011; Govindarajan and Ramamur ti 2011; Agarwal and Brem, 2012; Bhatti et al. 2”
• What is frugal innovation? Three defining criteria (2016, background): “…use of material and financial resources Userfriendly and easy to use Robust High value and quality Scalable and sales of large numbers Sustainable Agarwal and Brem (2012) “good-enough”, “affordable” (p. 2), “Frugal products with heavy resource constraints have extreme cost advantages compared to…”
• Research and development from the bottom up - introduction of terminologies for new product development in emerging markets (2014, background): “This distinction is important: reverse innovation is the main challenge for DMFs because of the increasing importance of R&D in developing markets, whereas competition takes place worldwide (Agarwal and Brem 2012; Singhal 2011).”
• How Frugal Innovation Promotes Social Sustainability (2016, background): “Agarwal and Brem [34] make the distinction that frugal innovation involves designing solutions specifically for low-income market segments, while reverse innovation involves new products developed in emerging markets, which are then modified for sale in developed countries.”