How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories

By Michel Laroche, M. Nepomuceno, Marie-Odile Richard. 2010

94 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/55386f3a80763acc58675e6023f00982e1258b3b