The Problem of Behaviour Change: From Social Norms to an Ingroup Focus

182 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Social norms, social identities and the COVID‐19 pandemic: Theory and recommendations (2021, background): “…it is possible (albeit sometimes difficult) to change behaviour with clear messages that reinforce positive norms and correct misperceptions (see e.g., Tankard & Paluck, 2016; cf., Foxcroft et al., 2015), particularly if those messages invoke a shared social identity (see Reynolds et al., 2015).”
Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap (2020, background): “Therefore, the concept of social norms has been recognized as a key component of motives and as a critical factor to behavioral influence and change [44] (Reynolds et al., 2015).”
Using Social Norms to Change Behavior and Increase Sustainability in the Real World: A Systematic Review of the Literature (2019, background): “These researchers have presented evidence on how involving local promotors [59,60], high-profile messengers [64], friends [65], role-models [66], in-groups [67] but also outgroups [57], and geographically and demographically close individuals [68], are all related to higher effectivity of social nor”