Experiential Learning Exercises in Services Marketing Courses

By Dwayne D. Gremler, K. D. Hoffman, S. Keaveney, Lauren K. Wright. 2000

207 citations recorded by the source corpus.

Subfields: Accounting, Management of Technology and Innovation, Marketing

View Paper: https://www.semanticscholar.org/paper/480abf083e375c5fa3196b92c28899eb5e9125d0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Kausiki Mukhopadhyay
2. Pallab Paul

In Management of Technology and Innovation

1. Kausiki Mukhopadhyay
2. Pallab Paul
3. Louise W. Smith
4. D. V. van Doren

In Marketing

1. Kausiki Mukhopadhyay
2. Pallab Paul

Citations in the corpus

• The Value of Students’ Classroom Experiences from the Eyes of the Recruiter: Information, Implications, and Recommendations for Marketing Educators (2002, background): “Gremler et al. (2000) have provided exercises for service marketing courses that encourage active learning, meaning that students actively participate in the learning process.”
• Higher Education Students' Attitudes Towards Experiential Learning in International Business (2011, unknown): “The experiences outside of the classroom provide the increasingly growing numbers of non-traditional learners with valuable opportunities to apply theory to practice ( Gremler et al, 2000 ).”
• Experiential Learning in International Business Education (2005, methodology): “Such learning would take place in a learner-centered education environment that follows the guidelines suggested by Chickering and Gamson (1987) and Gremler et al. (2000).”
• The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective (2004, background): “2000), a portfolio approach to facilitate integration in services marketing courses (Gremler et al. 2000).”
• Five Principles for Workable Client-Based Projects: Lessons from the Trenches (2005, background): “The benefits of CBPs are many, such as • Facilitating active, experiential learning (Gremler et al. 2000; Razzouk, Seitz, and Rizkallah 2003) • Fostering skills such as problem solving, critical thinking, communication and teamwork—relevant skills that students need in the workplace (Barr and McNeil”
• The Motivational Effects of the Classroom Environment in Facilitating Self-Regulated Learning (2005, background): “Journal of Marketing Education, Vol. 27 No. 1, April 2005 25-40 DOI: 10.1177/0273475304273346 © 2005 Sage Publications operated Internet businesses (Daly 2001), Web-based projects (Siegel 2000), marketing trade shows (Taylor 1998), and experiential learning exercises (Gremler et al. 2000).”