Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving

By Xinyue Zhou, Sara Kim, Lili Wang. 2019

154 citations recorded by the source corpus.

Subfields: Accounting, Economics and Econometrics, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/475537a20b02ce6d418948d79cfab654073e2a0e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Ann L. McGill

In Sociology and Political Science

1. Linyun W. Yang
2. Ann L. McGill
3. P. Aggarwal
4. Huiling Huang
5. Stephanie Q. Liu
6. E. Wan
7. R. Chen
8. Marina Puzakova

Citations in the corpus

• “Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020, background): “Previous research suggests that highlighting warmth-related information has a beneficial effect on consumers’ charitable giving behavior (Zhou et al., 2019).”
• The 3 C's of anthropomorphism: Connection, comprehension, and competition (2019, background): “Given that warmth is the key predictor of helping behavior (Cuddy, Fiske, & Glick, 2007), elevated perceptions of mon‐ ey's warmth (but not competence) drove higher levels of financial donations (Zhou et al., 2018).”