Willingness‐to‐Pay Estimates and Their Relevance to Agribusiness Decision Making

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Quality Certification vs. Product Traceability: Consumer Preferences for Informational Attributes of Pork in Georgia * (2009, background): “In addition, other studies point to choice experiments as having a number of advantages over other stated preference methods (see, for example, [17,18]).”
Consumer willingness to pay for locally grown products: the case of South Carolina (2009, background): “First, the approach controls for cross-price effects (Lusk and Hudson, 2004).”
Food Waste: The Role of Date Labels, Package Size, and Product Category (2015, neutral): “Experimental economists have established credible methods to collect price data that are incentive compatible—see Lusk and Hudson (2004) and Lusk, Fields and Prevatt (2008) for a nice summary of the most common experimental designs used by food and agricultural economists.”
Competitive food supply chain networks with application to fresh produce (2013, background): “…the thin profit margins in the food industries, product differentiation strategies are increasingly used in food markets (Lowe and Preckel (2004), Lusk and Hudson (2004), and Ahumada and Villalobos (2009)) with product freshness considered one of the differentiating factors (Kärkkäinen (2003)…”
Marketing Opportunities for Certified Pork Chops (2006, background): “Hu et al (2004), Lusk (2003), and Lusk and Hudson (2004) that consumer heterogeneity is a prevalent empirical observation when studying demand for food attributes.”