Consumer willingness to pay for locally grown products: the case of South Carolina

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Short Food Supply Chains and Local Food Systems in the EU. A State of Play of their Socio-Economic Characteristics. (2013, background): “Carpio and Isengildina-Massa (2007) estimate that the consumers of South Carolina (USA) are willing to pay an average premium of 23 to 27% for State-produced products and insist on the fact that consumer preferences evolve over time, as similar studies concluded twenty years before that consumers di”
Consumers’ Preferences and Attitudes Toward Local Food Products (2016, background): “All these aspects could drive consumers’ evaluation for local food products and could lead them to pay a price premium for them (Schneider & Francis 2005; Darby et al., 2008; Carpio & Isengildina-Massa, 2009; Caputo et al., 2013).”
Local Food Systems: Concepts, Impacts, and Issues (2012, background): “Consumers with higher willingness to pay placed higher importance on quality (Brown, 2003; Carpio and Isengildina-Massa, 2009), nutrition (Loureiro and Hine, 2002), the environment (Brown, 2003), and helping farmers in their State (Carpio and Isengildina-Massa, 2009).”
Drivers of local food consumption: A comparative study (2015, background): “Some retailers and culinary experts have better understood this opportunity and have invested heavily into sourcing locally produced food as a way to connect with consumers and increase profits (Darby et al., 2008, Carpio and Isengildina-Massa, 2009).”