Connection, trust, and commitment: dimensions of co-creation?
By Wesley S. Randall, Michael J. Gravier, Victor R. Prybutok. 2011
149 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/45104db93feaa0162c783d4c34550294eeddf83d
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Value cocreation in service interactions (2015, background): “Three previous articles consider value cocreation to be a multidimensional concept (Gustafsson et al., 2012; Randall et al., 2011; Yi and Gong, 2013)(2).”