Processing Product Unique Features: Alignability and Involvement in Preference Construction

By Shenmin Zhang. 2001

175 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/433c9fe1e245527d3d9b22b062ce404ebf447636

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Citations in the corpus

Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales (2014, methodology): “Information that requires less effort to process [43] and is easily aligned [52], such as price and numerical ratings, may be used to simplify (reduce) the”
To have in order to do: Exploring the effects of consuming experiential products on well-being (2015, unknown): “…Wertenbroch, & Zeelenberg, 2003; Ferraro, Escalas, & Bettman, 2011; Hsee, Yang, Li, & Shen, 2009; Rosenzweig & Gilovich, 2012; Zhang, Howell, & Caprariello, 2013; Zhang & Markman, 2001) in part because extrinsic motivations reduce the satisfaction of psychological needs (Deci & Ryan, 2012).”
Consumer Inference: A Review of Processes, Bases, and Judgment Contexts (2004, background): “Nonalignable attributes are unique to each product (e.g., Brand A has air conditioning, Brand B has anti-lock brakes) and are not directly comparable (Zhang, Kardes, & Cronley, 2002; Zhang & Markman, 1998, 2001).”
Goals and plans in decision making (2007, background): “This idea is more or less taken for granted in current psychological work on decision making (e.g., Sedikides, Ariely & Olsen, 1999; Zhang & Markman, 2001).”
Unstuck from the concrete: Carryover effects of abstract mindsets in intertemporal preferences (2010, background): “…this article in press as: Malkoc, S. A., et al. Unstuck from the concret ganizational Behavior and Human Decision Processes (2010), doi:10.1016/j.obhd triggers more abstract, less contextual processing, then the moderating role of mindset abstractness on the degree of presentbias is eliminated.”
Consumer evaluation of copycat brands: The effect of imitation type (2012, unknown): “The distinction between similarity in distinctive perceptual features and similarity in higherorder meanings or themes is common in the literature (Gentner, 1983; Gourville & Soman, 2005; Markman & Loewenstein, 2010; Zhang & Markman, 2001).”