The impact of need for social affiliation and consumer relationship proneness on behavioral intentions : an empirical study in a hairdresser's context
By Josée Bloemer, Gaby Odekerken-Schröder, Leen Kestens. 2003
131 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/42c1bd26a09038a4848bed5938cef7673367f634
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Organizational Behavior and Human Resource Management
- Marcel J. H. van Birgelen
- Allard C. R. van Riel
- C. Delcourt
- Dwayne D. Gremler
- Jay Kandampully
- Jichul Jang
- Jinsoo Hwang
In Sociology and Political Science
- Marcel J. H. van Birgelen
- Allard C. R. van Riel
- C. Delcourt
- Dwayne D. Gremler
- Jay Kandampully
- Jichul Jang
- Jinsoo Hwang
Citations in the corpus
- Effects of perceived employee emotional competence on customer satisfaction and loyalty: The mediating role of rapport (2013, background): “This highly interactive service requires inputs from the hairstylist and the customer (Bloemer et al., 2003), such that they collaborate to co-produce value (Lusch et al.”