Perceived appropriateness and its effect on quality, affect and behavior

By Barry J. Babin, J. Chébat, Richard Michon. 2004

212 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/42411abb6ddbdb3ade99f3e1598d5b548b054d93

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Charles Dennis
2. Eleftherios Alamanos
3. Suraksha Gupta
4. J. Josko Brakus

In Social Psychology

1. Charles Dennis
2. Eleftherios Alamanos

Citations in the corpus

• Customer satisfaction in a retail setting (2006, background): “In other words, the elements of a store's environment are viewed holistically by consumers, not as individual elements ( Babin et al. , 2004”
• The effect of digital signage on shoppers' behavior: The role of the evoked experience (2014, background): “Viewing the advert gives me more information about holidays and travel Babin et al., (1994); Fiore et al.”