How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective

By Pranjal Gupta, Judy Harris. 2010

491 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/411ed883ba375e60baa65051f594f5ce726115a2

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Citations in the corpus

Examining the influence of online reviews on consumers' decision-making: A heuristic-systematic model (2014, background): “Gupta and Harris [35] adopted the two dual-process models interchangeably to explain how online reviews influence consumers'”
Talk Up or Criticize? Customer Responses to WOM About Competitors During Social Interactions (2014, unknown): “Noting limitations of prior research, Gupta and Harris (2010) call for scholars to examine the effects of WOM across service categories.”
A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior (2017, background): “Consumers increasingly use online tools (e.g., social media, blogs, etc.) to share their opinions about the products and services they consume (Gupta and Harris, 2010; Lee et al., 2011) and to research the companies that sell them.”
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, background): “Further, Gupta and Harris (2010) found that the time spent considering products could alter the decision process and lead to suboptimal choices, depending on the consumer's motivation.”
The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012, background): “Among the 25 individual-level eWOM studies, involvement (motivation) and prior knowledge (expertise) are the two most widely studied characteristics of the receivers [21,28,36,56,65,66].”
Asymmetric effects of online consumer reviews (2015, background): “That is, online sites with more useful reviews offer greater potential value to customers and contribute to them building confidence in purchase decisions (Gupta & Harris, 2010).”
The influence of online information on investing decisions of reward-based crowdfunding (2017, methodology): “…the influence of the factors related to the two routes on consumers' final attitudes toward the product and willingness to purchase (Cheung et al., 2008; Chu and Kamal, 2008; Gupta and Harris, 2005; Lee et al., 2008; Park et al., 2007; Park and Kim, 2008; Park and Lee, 2008; Sher and Lee, 2009).”
Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories (2012, background): “Therefore, the extent of information available in a review helps the customers assess the attributes of the product, and this builds trust in the source (Gupta and Harris 2010).”