Understanding Behaviorism: Behavior, Culture, and Evolution

By W. Baum. 2003

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Understanding behavior to understand behavior change: a literature review (2008, background): “…in nature, rule-governed behaviors start as short-term, proximately reinforced behaviors: they are socially acceptable, the individual receives approval for applying the behavior, there is general acceptance of the behavior and they are rewarded with reinforcers (including money) (Baum 2005).”
An Analysis of Learning Rate and Curricular Scope: Caution When Choosing Academic Interventions Based on Aggregated Outcomes (2015, background): “Any decision regarding which measure is best should be based on how useful the data are for answering specific questions (Baum, 2005).”