Globalization and marketing strategies of Born Globals in SMOPECs

By R. Luostarinen, Mika Gabrielsson. 2006

228 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/3ebed5835cdfe1eb34a9b279d13d818740a8a247

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. Peter Gabrielsson
2. Mika Gabrielsson
3. Gospel Onyema Oparaocha
4. Zaheer Khan
5. Y. Lew

In Strategy and Management

1. Peter Gabrielsson
2. Mika Gabrielsson
3. Tomi Seppälä
4. Gospel Onyema Oparaocha
5. Zaheer Khan
6. Y. Lew

Citations in the corpus

• Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance (2012, background): “More foreign business knowledge fuels product expansion ideas and reduces lateral rigidity in decision making (Luostarinen 1979).”
• Born globals: Propositions to help advance the theory (2008, background): “Finnish authors suggested a much stricter definition, maintaining that to qualify as a BG, at least 50% of sales should be on continents external to the one from which the firm originated (Luostarinen & Gabrielsson, 2006).”