Toward a perspective of cultural friction in international business

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Do We Need to Distance Ourselves from the Distance Concept? Why Home and Host Country Context Might Matter More Than (Cultural) Distance (2015, background): “Two additional conceptual papers by Shenkar et al. (2008) provide a more pronounced critique of the cultural distance concept itself (in particular Shenkar et al. 2008) and the further development of the closely related cultural friction concept (in particular Luo and Shenkar 2011).”
Beyond cultural distance: Switching to a friction lens in the study of cultural differences (2012, unknown): “Another paper dealing with friction (Luo & Shenkar, 2011) seeks inspiration in the disciplines originally associated with the concept, namely physics and mechanical engineering.”
The Concept of Distance in International Business Research: A Review and Research Agenda (2016, unknown): “We laud the efforts of Shenkar and colleagues (e.g. Luo and Shenkar 2011; Shenkar et al. 2008), who in a series of articles have re-conceptualized distance by switching to a friction approach to cultural differences, introducing a completely new way of thinking.”